It is a serif typeface named after its designer, John Baskerville. It is a traditional typeface, first designed in 1757, with distinctive feature of contrast between thick and thin strokes. In this font, the axis of rounded letters is shifted to a more vertical position. The curved strokes are more circular in shape, the characters are more regular and many of them have clear ball endings. Additionally, the bottom arm of the letter E extends longer than the upper one, and J ends with a ball terminal at the bottom.